Pay Per Click Marketing
Pay Per Click Marketing (PPC) is the fastest and easiest way to get your product or service at the top of the search engine results. Google Adwords is the first choice of most companies, but there are many other search engines that offer PPC services, including:
- Yahoo
- Bing (MSN)
- Shopping.com, Nextag and other shopping engines
- Other search and ad networks
Paid search campaigns also benefit from optimization - selecting the right keywords, ads and landing pages. Finally, landing page optimization ensures that when the clicks come, that they pay off in making your visitors into customers.
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At Blue Sky Web Marketing, we are accustomed to working with our clients' technical staff, agency design staff or independent website designers.
When first established Pay Per Click (PPC) Management involves daily tracking and tweaking of PPC campaigns to meet the goals of the campaign. Sometimes the goals of the campaign can be to maximize exposure, but most PPC campaigns are designed to provide a return on investment, which means tracking conversions attributable to the PPC campaign.
Blue Sky will implement the following measures to provide a good foundation for a successful PPC campaign:
- Consolidated PPC reporting over all PPC ad networks
- Analytics reporting to track conversions
Landing pages are typically used with paid search campaigns. Good landing pages can:
- Help convert visitors into customers by ensuring that the landing pages make your product or service look as compelling as possible
- Lower your pay per click campaign cost by helping to increase the Quality Score on your Google PPC campaigns.
- Planning for your paid search campaign
- Implementing the analytics reporting to measure how the effectiveness of your landing pages
Website Analytics allows you to see all of the statistics on the performance of your website, including the number of visitors to your site, how long they stayed, what content they looked at, and many
Custom Reporting services from Blue Sky Web Marketing provide a way to get the level of reporting that you need, including the following data sources:
